RSS feedThere’s a great site called www.vlogmap.org, which uses Google Earth to plot the location of videobloggers around the world.
Every few weeks I check up on how many people are vlogging in NSW, the state in which I live. According to vlogmap, there are now eight, four in Sydney, and four outside of Sydney.
However, clicking on each, its soon clear that of the eight, one is an aggregation site and only three ( Rantings of Joan, Video Phil and myself) have content which could be called videoblogging.
It comes back again to old media’s message that audience is king. People want to be publicised, to reach a larger audience, and I’m assuming that adding a pin to vlogmap.org will help do that, regardless whether they’re actually videoblogging.
In big media, audience is the product, and these companies exist to sell eyeballs to advertisers. They use programmed content (like television shows) to attract the audience, but they don’t care what is shown, so long as the eyeballs are there and can be sold. Remember, big media isn’t about the content, its about eyeballs.
70 odd years of TV have ingrained this into us so much, that people still think audience is king, especially bloggers and videobloggers who get a sniff of popularity. Its a slippery slope into being excommunicated from a community, and not being talented enough to go and sleep with big media.
We’re all just amateur video makers. So keep making art your own way, and don’t lose your perspective.
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