One of the annoying things about changing URLs, is that my Google ranking effectively starts again from scratch. I had a LOT of incoming links on my old site, and while these are mostly redirected to the new site, Google doesn’t count the redirected links in ranking the new site. And considering I don’t actually write text blog posts that much any more, its mostly video, its not like I’m going to get a chance to get my old ranking back.
An example is a restaurant in Canberra called Milk and Honey. I was writing a critique of Telstra’s new shitty Sensis search engine, and a friend of mine tried looking for the restaurant and came up with nothing. Suddenly I was the number 1 hit in Google for Milk and Honey, I kept getting feedback asking for the address. So I added their address to the blog post, and got even more hits. I ended up being an advertisement for Milk and Honey, which is fine, considering its a great restaurant and people just weren’t able to find it.
But since changing domains, I no longer have the number 1 position, and I’m not even in the first 300 (I gave up paging through the results).
On a lot of posts I’m still getting the visitors, because sites are linked to the old site which redirects, but the visitors aren’t being converted to Google search result rankings. Bitch.
The only solution seems to be to write new text posts, and make them interesting enough for people to link to them. Basically, write off fours years of work, and start from scratch. Nice. I’m so looking forward to doing research for the sake of Google rankings. Maybe this is their master plan, to make us all slaves to rankings?
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