RSS feedI stupidly braved the sales today, looking for the elusive pink, red, blue and green socks. Since the Sock Shop franchise closed down (well, was bought out and shut down), wearing mismatched single coloured socks, almost a trademark of mine, has been difficult to say the least, but I figured if anything, stores would most likely be tossing out their old fluoro socks into the bargain bins. No such luck.
It was at that moment, finding myself in the middle of the menswear section of a well known up market retailer, that I noticed I was awash in pastels, particularly baby pink. Under the fluorescent lights, you’d be forgiven for being blinded by aisle upon aisle of almost identikit shirts, if it weren’t for the mostly incomprehensible writing which seems to adorn all modern hip fashion, in an infinite array of fonts, styles and colours.
Yes folks, pink, with gibberish annotations, is the new brown. Born from the world of Euro courture several years ago, and finally making it’s way into the design houses of modern middle class pseudo-fashion, we say goodbye once and for all to the browns and earthy tones which subdued us for many a year.
Walking around the mall today was like being embedded in virtual reality advertising, and I felt strangely compelled to try reading every fragment of script worn by the endless pairs of testosteroned half surf culture half club culture male hipsters, with hair sprayed natural coloured limp mohawks. Sorry guys, but mohawks need to have colour and need to be spiked up, otherwise they just look like a half arsed lopsided business cut. I guess that’s Chatswood for you.
So anyway, I’m rambling now. The point is that the whole day reminded me why I don’t usually hit the Christmas sales. Many a year ago I was teased for wearing pink socks, strange considering my hair colour, but now that fashion and the mighty dollar dictate that pink is OK, calling all macho guys, this year it is swell to wear pink. Hmm, maybe I should switch to yellow…
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