Richard BF

When I went off and did a little research on this one, my first point of call was accidentally Kristy Kreme, which is a little unfortunate for Krispy Kreme considering I’ve now linked to her and raised her profile within the new untapped doughnut pr0n industry. Although if you look through the results, you’ll see that the mistake is fairly common, with several schools even accidentally using her for fundraising in their school newsletter.

Strange that the Krispies haven’t taken any legal action, considering they’ve been in business in the U.S. since 1937, and certainly Kristy isn’t looking anything like she’s been a pr0n star since before then. The benefits of special sugar coating, emphasised by both sites, seems to be the only thing they share, outside the name of course.

So, in business since 1937, the first store outside the U.S. in 2001, which was in Canada which probably doesn’t count, and the first outside North America is right here in Sydney, opened earlier this year.

So here I was walking past the new Krispy Kreme store in the city, and the queue is out the door and around the corner. What? It’s a bloody doughnut shop! We already have doughnut outlets in Sydney, you may be surprised to know, and somehow I doubt there’s anything overly special or innovative about a U.S. based fast food franchise suddenly appearing in our fine city, aside of course from whatever marketing crap all the U.S. fawning and U.S. sitcom watching blinkered ignoramouses lining up outside their store today are willing to believe.

Coincidentally, the SMH had two recent articles about obesity in schools and Krispy Kreme’s involvement in fundraisers. The ploy of course is that fundraising in many peoples’ minds is synonymous with charity work, which it isn’t. A private school raising money by flogging doughnuts so they can buy a third indoor swimming pool, isn’t actually charity work.

Another thing from the Krispy Kreme web site, is:

We’ve developed our own coffee roasting and introduced our new Hot Doughnut Machine technology, which will allow us to bring the hot doughnut experience to more people.

Yeah, pretty ground breaking. You’d be a bit of an idiot if you opened a doughnut shop without a doughnut machine. Although 7.5 million doughnuts per day world wide is a pretty amazing statistic if you ever needed reasons why we’re becoming a planet full of fat fuckers.

But if they have anything going for them, at least they spell doughnut correctly!